Explore more in this year's AdSpeak! Our bold, ingenious resource speakers will show you how far you can go, how high you can fly with values in advertising. Feel the thrill as they lead you to earthshaking work that makes a life-changing difference.
Go gung ho in the student competition! It’s a hunt for the most exciting, most challenging values advertising. Prize trophies will be taken only by the best of the best. Will you be one of them?
Dare to break new grounds in AdSpeak ADventure 2017!
Theme
About us
Adspeak began in 2001 as an annual seminar for the Communication Arts students of Letran. In 2003, it was opened to various colleges and universities in Metro Manila. In the succeeding years, student delegates benefited from the talks given by the ad industry's best.
The resource speakers for AdSpeak are the movers and shakers of the advertising industry. Previous speakers included ad icons Ms. Emily Abrera, Mr. Minyong Ordoñez ; Ms. Yoly Ong; Mr. Melvin Mangada; Mr. David Guerrero; Mr. Bong Osorio; Mr. Raul M. Castro and Ms. Merlee Jayme.
In 2007, the Advertising Board of the Philippines (Adboard) became Letran's partner in mounting Adspeak. The joint effort resulted in two additional activities: a values advertising competition among students and the screening of the Araw Values Awards.
Since 2008, Adspeak has been co-presented by the Advertising Foundation of the Philippines, since both entities are advocates of values promotion and social responsibility.
MELVIN MANGADA,
MANAGING PARTNER,/Chief Creative Officer TBWA, /Santiago Mangada Puno
One of the most influential figures in Philippine advertising, Melvin was recruited by Ace Saatchi & Saatchi as the industry’s first art director straight out of college. He eventually led the agency to win the most number of creative awards, prompting the 4A’s Creative Guild of the Philippines to induct him as their first Hall of Fame member.
​
Melvin brought home metals from Cannes, D&AD, AWARD, Clio, One Show, Media Spikes and Adfest. He was recognized as the Philippines’ Top Executive Creative Director in 2010 and 2011 by Adobo Magazine. In 2012, Melvin achieved another first by steering TBWA\SMP to win 4As’ Agency of the Year Award for the fifth time. Just last year, TBWA\SMP was named Clio Awards' 2016 Philippine Agency of the Year.
Melvin has served as a member of the jury at Cannes, The London International, AdFest, Spikes Asia and New York Festivals.
He is regularly invited to hold forums in advertising and marketing.
​
Melvin is also an art collector, painter and recently, movie producer. He produced Cannes Best Director Brillante Mendoza’s Thy Womb, the most internationally awarded Filipino film of 2012.
Speakers
how to Pre-Register
1. First, click on "REGISTER".
2. Next, click on "CHECKOUT".
3. Fill out the form with the necessary information for the pre-registration.
4. After filling out the form, click "COMPLETE REGISTRATION".
5. You will receive a confirmation on your email that you have completed the pre-registration process.
COMPETITION RULES
The contest is open to all students currently enrolled in an accredited university or college, he/she may submit an entry to the AdSpeak ADventure 2017 competition.
An entry is a qualified public service advertisement (PSA) that will be judged in two (2) competitive divisions:
A. Values Advertising Awards: These PSAs will be scored by a selected panel of judges coming from the advertising industry.
B. Students Choice Awards: These PSAs will be judged by five selected students per school coming from various colleges and universities.
Each entry, except for Category F, automatically gets the chance to compete in both divisions.
Entries may be entered in the following categories:
A. Best in Print
B. Best in Radio
C. Best in TV
D. Best Campaign*
E. Best Digital
F. Best in Branded Communications
*Must comprise of at least three (3) individual pieces in a Single Medium Campaign (Print or Radio or Television) or Multi-media Campaign (a combination of Print/Radio/TV ads). Ads entered as a campaign can no longer compete individually.
Judges' decisions are final
categories
eligibility
To qualify, the entry should reflect any of these seven (7) positive values:
A. Love of God and respect for religious beliefs.
B. Commitment to truth, honesty and justice.
C. Love of country and respect for national customs and traditions.
D. Reverence for family unity and the inviolability of marriage.
E. Respect and care for human life and the dignity and the rights of all.
F. Respect for law and authority and the promotion of self-discipline.
G. Concern for and preservation of the environment.
The entry must be submitted by an individual or a group with a maximum of five (5) members.
C. TV CATEGORY
• TV PSA must be in mp4 format.
• Length must be a minimum of 30 seconds and a maximum of 60 seconds.
• Entry file must be emailed to: adspeak17.tv@gmail.com
• Only entries submitted online will be accepted.
• The following information must be indicated in the email:
Subject: TV PSA
o Entry Title:
o Category:
o Name/s:
o School:
o Course:
o Contact Number:
D. CAMPAIGN CATEGORY
• File formats are same as those mentioned above
• Entry files for Single Medium Campaign and Multimedia Campaign must be emailed to: adspeak17.campaign@gmail.com
• Only entries submitted online will be accepted.
• The following information must be indicated in the email:
Subject: CAMPAIGN PSA
o Entry Title:
o Category:
o Name/s:
o School:
o Course:
o Contact Number:
E. DIGITAL CATEGORY
• Digital AVP must be 2-3 minutes in length that documents social media efforts for an advocacy which reflects any of the 7 positive values.
• The AVP must include the digital objectives of the advocacy, selected actual digital materials/posts and the ensuing results of the social media efforts.
• The finished digital materials will be limited to Facebook, Twitter, YouTube and Instagram that have been posted in the year 2016 to 2017.
• Digital file must be in mp4 format
• Must have a video documentation of the actual entry
• Submit an attached soft copy of an Endorsement Letter from the delegate’s professor
• Entry files must be emailed to: adspeak17.digital@gmail.com
• Only entries submitted online will be accepted.
• The following information must be indicated in the email:
Subject: DIGITAL PSA
o Entry Title:
o Category:
o Name/s:
o School:
o Course:
o Contact Number:
SPECIFICATIONS
A. PRINT
• Entries must be in JPEG format, 300 image resolution
• Entry file must be emailed to: adspeak17.print@gmail.com
• Only entries submitted online will be accepted.
• The following information must be indicated in the email:
Subject: PRINT PSA
o Entry Title:
o Category:
o Name/s:
o School:
o Course:
o Contact Number:
B. RADIO CATEGORY
• Radio file must be in mp3 format.
• Length must be a minimum of 30 seconds and a maximum of 60 seconds.
• Entry file must be emailed to: adspeak17.radio@gmail.com
• Only entries submitted online will be accepted.
• The following information must be indicated in the email:
Subject: RADIO PSA
o Entry Title:
o Category:
o Name/s:
o School:
o Course:
o Contact Number:
IMPORTANT REMINDERS
• Entries with wrong format and incomplete information will be automatically disqualified
• The submitted entry must be an original material created by the participant.
• Entries that did not comply with the competition format shall be disqualified
o If the participant fails to comply with the requirements for the entry,he/she shall recieve an email confirmation.
o The participant shall recieve an email confirmation if the entry has been accepted for the competition.
CONTEST PROVISIONS / CONDITIONS
• The AdSpeak Competition Committee assumes no responsibility for any transmission error or delay in the email submission of the entries. The committee will not be held responsible for any deletion and/or alteration of the files submitted online.
​
• The AdSpeak Competition Committee will only accept entries submitted online; those who will submit through other means will not be accepted.
​
• By joining this competition, the contest participants agree that their personal data and submitted entry may be used by ADSPEAK 2017 for the purposes of announcing to the general public (online) on the outcome of the contest.
• The AdSpeak Competition Committee reserves the right to exclude any entry which, in its sole discretion, does not adhere to the competition rules.
ONLINE SUBMISSION OF ENTRIES
• All entries will now be submitted online.
• Each category is provided with an exclusive email address, please see specifications.
You may submit your entries starting FEBRUARY 6, 2017.
Deadline for submission of entries: Feb. 17, 2017 at 11:59 p.m